Issue 8: August 2006 E-Newsletter
Adventure Collection

In this issue:

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Adventure Collection is proud to be a partner of Luxury Alliance and Adventure Travel Trade Association.

This monthly newsletter is designed to give you insights into adventure travel experiences based on quality, experience, environmental responsibility and sustainable tourism. It is published by The Adventure Collection, a group of 11 of the world’s leading independent active travel companies. With over 300 years of combined experience, Adventure Collection members offer the active traveler access to thousands of unforgettable journeys and terrain that span the entire globe.

Multi-generational trips a hit with Adventure Collection

Adventure Collection members understand the importance and growth of multi-generational travel, offering a variety of experiences to entice each individual, regardless of age.

According to the Travel Industry Association, more than five million annual family vacations include three generations. Multi-generational vacations are an excellent way to enhance family bonds and experience new cultures, with each family gaining something unique from the adventure.

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Adventure Collection tops Travel+Leisure “World’s Best Awards" 2006

One-quarter of the “Best Tour Operators & Safari Outfitters” are Adventure Collection members

Adventure Collection members maintained a strong presence in the recently released Travel+Leisure Top 15 “Tour Operators & Safari Outfitters” list for 2006. This marks several consecutive years that Adventure Collection members have ranked highly in the Travel + Leisure poll.

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Adventure Collection members post record revenue levels

Adventure Collection members posted record levels of both passengers and revenue in calendar year 2005. Combined revenue for the 11 member (Adventure Collection) association climbed 23.1% over year ago to $270.4 million. Guests traveling with Adventure Collection members in 2005 rose 13.9% over year ago to 67,122.

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About Adventure Collection

Adventure Collection marries the excitement of adventure travel with luxury and personalized service. Formed in 2000, this prestigious association comprises 11 of the world's leading independent active travel companies. Members include: Backroads, Buddy Bombard's Europe, Bushtracks Expeditions, Canadian Mountain Holidays, Geographic Expeditions, Lindblad Expeditions, Micato Safaris, Natural Habitat Adventures, National Outdoor Leadership School (NOLS), Outdoor Adventure River Specialists (OARS), and Off the Beaten Path.

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Adventure Collection tops Travel+Leisure “World’s Best Awards" 2006

One-quarter of the “Best Tour Operators & Safari Outfitters” are Adventure Collection members

Adventure Collection members maintained a strong presence in the recently released Travel+Leisure Top 15 “Tour Operators & Safari Outfitters” list for 2006. This marks several consecutive years that Adventure Collection members have ranked highly in the Travel + Leisure poll.

Micato Safaris, an Adventure Collection founding member, ranked first for the fourth consecutive year, with four other members also earning top spots in this prestigious category.This year’s full ratings are:

#1 Micato Safaris – 94.11%
#7 Backroads – 87.22%
#9 Lindblad Expeditions – 85.13%
#10 Geographic Expeditions – 84.66%

As well, Lindblad Expeditions ranked seventh in the “Small-Ship Cruise Lines” category with a rating of 79.17%.

“We are privileged to have the Adventure Collection brand recognized by Travel+Leisure,” said Larry Mogelonsky, executive director of Adventure Collection. “This is an objective acknowledgment of the quality that is part of all Adventure Collection member tours.”

The Travel+Leisure World’s Best Awards are determined via a reader’s poll, highlighting staff/guides, itineraries/destinations, activities, accommodations, food, and value.  The results are based on over 200,000 evaluations from Travel+Leisure readers, who are considered among the most discerning travelers in the world.

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Adventure Collection members post record revenue levels

Adventure Collection members posted record levels of both passengers and revenue in calendar year 2005. Combined revenue for the 11 member (Adventure Collection) association climbed 23.1% over year ago to $270.4 million. Guests traveling with Adventure Collection members in 2005 rose 13.9% over year ago to 67,122.

“Overall, our members are extremely pleased with 2005 results,” said Larry Mogelonsky, executive director of Adventure Collection. “This marks a watershed year as both revenue and passenger count exceeded the previous high set in 2000 prior to the events of September 11, 2001.”

“The adventure travel market’s continued growth reflects accelerated demand by ‘baby boomers’ for experiential travel: a combination of culture, learning and testing new horizons,” added Mr. Mogelonsky. “With this demographic segment moving into retirement over the next 5 – 10 years, we expect continued strengthening in demand as leisure time increases.”

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